My story begins in the 80's, but don't worry I'm only going this far back for reference. The 80s for me was a time of bold fashion styles, big hair, neon-colors, New Kids on The Block, Madonna, Michael Jackson, neighborhood kids and lots of fun in the sun in beautiful southern California. My most cherished memories are the times with my family when we took road trips with a box of a dozen of our favorite donuts. That's right, donuts! My favorite was the lemon filled powder donuts, and I maybe, sometimes veered more towards the apple fritter. Either way, they were delicious and filled me with such happiness!

Our family friend, who happened to live next door, owned a donut shop. Every Thursday she would come by and ask my sister and I what kind of donuts we liked, so that when we got home from school on Friday there would be our donuts waiting for us. I still remember taking a bite of that delicious, soft, dough with lemon jelly oozing out of the sides and powder sugar sprinkled on my lips, it was my happy bliss!

Donuts remind me of such wonderful memories, of being young, carefree, sunshine and most of all being happy!

The long and short of it, at the young age of 26 I was diagnosed with breast cancer. I underwent treatment and I am now 5 years cancer free. In my recovery I decided to dedicate what time I had to being an advocate of breast cancer awareness. Everyday younger and younger women are being diagnosed with breast cancer and surviving, and I was one of them! Every day that I am cancer free is a celebration and I wanted to celebrate each day with happiness … for me that was with that oozing jelly incased in that soft sweet dough I remembered so vividly from my childhood.

My background is in banking but before that I worked for McDonald’s and Starbucks, always striving for managerial positions. I have been working since I was 16 and through all my experiences, I learnt a big lesson and realized I wanted to be my own boss and to own my own business. So I thought to myself, if I could beat cancer, what was stopping me from taking on my dreams and owning my own business?

I started out by working with my brother and sister-in-law at their donut shop on the weekends in Newport Beach, Ca. I did this for over 3 years while I still worked a full time job at the bank. In 2013 I felt I was ready to take my next leap and venture on my own. So, I naturally put the three things that have really moved and shaped my life into what it is now: donuts, business management and breast cancer awareness, and Pink Ribbon Donuts was born!

Pink Ribbon Donuts is my home now, she's free, she's a survivor, she's a fighter, she's a lover of life and happy to share that all with those that embrace it, and what better place to start my legacy...

Thank you for reading
Linda So

"You can't buy happiness, but you can buy donuts
and thats kind of the same thing!"

Our Location


Pink Ribbon Donuts
28601 Marguerite Parkway ste A2
Mission Viejo, CA 92692


Mon-Fri: 5:30am - 3:30pm
Sat-Sun: 6:00am - 3:00pm